More about Gift Cards…

December 5, 2008

Thanks to one of our readers for sending me the following quote, reinforcing the earlier post on gift cards and why they’re still an excellent gift, despite the poor economy:

“As a leader in the gift card industry, we at Blackhawk Network (largest third party distributor of gift cards and creator of Gift Card Mall) want to set the record straight. Gift cards will continue to be the preferred gift this holiday. In a recent study, we found that over 70% of respondents feel that gift cards are a useful gift since the recipient can get what he/she wants and 58% of consumers still plan on buying gift cards this season. Deloitte’s Holiday Survey also found for the fifth straight year that gift cards are expected to be the top gift purchase. Regardless of the state of the economy, they provide benefits such as convenience, personal budgeting and fraud protection when buying online. In addition, the reports of the vast amount of retailers not accepting gift cards has been completely overstated and not true. They want to keep their customers during this crucial financial time. Thanks.”

- Teri Llach, Group VP of Blackhawk Network

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